We at Lela founded our company a little over two years ago with a set of values and ideas at our core. We wanted to share our love of beautiful, comfortable and sustainable underwear with the world and more importantly, to make sure it’s every bit as special to you as it is to us.
It’s not always easy finding comfortable wireless bras that both look and feel good. Which is why we’ve spent months designing a range to meet our own high standards. But it also wasn’t enough for us to just make stylish, comfortable underwear. We believe deeply in environmental sustainability, which is why we sought out the highest quality, natural breathable organic cotton fabric to ensure our products are as kind to the planet as they are to your skin.
Our goal is to create functional, eco-conscious products that are the first you reach for in the morning. The ones that make you feel good. My personal experience with bra shopping was one of constant disappointment. They never looked or felt how I wanted and whenever I set foot in a department store, the only options offered were heavily padded or completely unstructured and unflattering. Once deciding underwire wasn’t for me personally, I set about looking for the ideal wireless bra. There were limited offerings in any fabric other than polyester/nylon, which we now know is littering the ocean with microplastics when we wash them.
We would love to hear about your own experiences, and your loves, likes and dislikes with intimates. And are always keen to hear about what else could be improved to make them as comfortable and practical for you!