Do you have a pair of underwear you reach for the most over all the others in your drawer? It’s the pair that makes you feel comfortable, keeps you cool in summer and also nice and comfortable during winter. The ones we reach for the most are made of organic cotton. There are more than a few reasons why we think organic cotton is the perfect choice for your underwear - here’s why.
Uses no toxic chemicals
GOTS certified organic cotton is required to not use toxic chemicals, insecticides, pesticides, herbicides or GMO’s. These chemicals are used when growing conventional cotton crops, and are deadly to farmers as well as being detrimental to the environment due to chemical run off after heavy rain into rivers, lakes and other waterways. Due to organic cotton using no toxic chemicals, it makes the fabric hypoallergenic and a great choice for sensitive skin.
One of the most common factors to look for in underwear is whether the fabric is breathable or not. Pure synthetic fabrics such as polyester are used for their ability to stretch and retain their shape, but where breathability is concerned they are less than ideal. Organic cotton is a natural fibre, that we know for its comfort, cooling properties and ability to absorb water. Making it a great choice in hot climates.
Cotton is also a very durable fabric made of strong fibre, making it a great choice if you’re looking to reduce the amount of products you buy. By choosing organic cotton fabric to create our underwear and bras, we believe they’ll hold up well to wash and wear, and be a part of your wardrobe for longer.
100% plant-derived and regenerative
We chose organic cotton for our underwear as it is a natural plant, and is regenerative - meaning we can grow more of it and not simply deplete a natural resource to extinction. Being plant-derived means it's also vegan-friendly. Animal welfare is something we’re passionate about and we have made a conscious decision not to use any products or fabrics that are animal-derived. We care about our planet and all the creatures that live on it.